Partner and General Manager – Chelsea Green
Following several years working in the UK furniture market, including being the co-owner of a successful dealership, Alan returned to South Africa in 2009 to cover the Southern African region for Steelcase International. He took a new role in Qatar a year later, which eventually led to him joining Herman Miller, where he was responsible for the Middle East & Africa. Later in 2015, Alan joined Humanscale, where he spent two years as Managing Director for MENA.
Until recently, Alan was a member of the advisory board of the Interior Design department at the American University in Dubai. During his seven-year tenure, Alan took responsibility for the internship programme and assisted students with their presentations and final year showcase projects.
At the end of 2017, Alan established Chelsea Green offering quality ergonomic and design-led furniture solutions, accompanied by expert consultancy, at cost-effective prices. As a start-up, customer service was key, and Chelsea Green approached offices in the Media City area with a complimentary after-care model that continues to bring in clients today. By keeping overheads low and focusing on quality, Chelsea Green doubled its turnover every year for the first three years, and Alan continues to demonstrate the highest commitment to both his employees and customers.
Alan was born in Middlesbrough in the North-East of England, and grew up in Cape Town, South Africa. He is based in Dubai with his wife and daughter. Alan is a keen golfer, enjoys travelling and spending time with his family.
