Adapting to changing industry needs

//Adapting to changing industry needs


Alan McDonald, Chelsea Green founder and general manager


Whatever industry you’re in, you’ll know that the buzzword for 2020 was agility. Even before the phrase ‘global pandemic’ tripped off the tongue, the willingness and ability to adapt has always set the best businesses apart.


At Chelsea Green, we’ve worked hard to become an integrated partner rather than a traditional furniture dealer or distributor, and that’s why it was time to create a new model that reflected this approach.


Commission, consolidation, and communication

In the current economic conditions, budgets are being stretched more than ever. However, we keep our overheads low, so we can pass the benefits onto clients without compromising on service quality. As opposed to the standard supplier model, we carry out large projects on a commission and consolidation basis, which is rare for this region. It means prices are quoted directly from the manufacturer, plus a transparent percentage for commission and a percentage to cover logistics and duty costs.


As well as product savings, the overall investment is reduced by consolidation in shipping, coordinated deliveries, and the use of single installation crews. Clients get premium furniture solutions at manufacturer prices, and designers can select the products they want with less risk of them being swapped for lower-priced versions if budget issues arise.


Clear and constant communication is another crucial part of the mix. We actively manage the project, conduct multiple site-visits, and provide complimentary product checks every six months for an unlimited period, becoming a valuable part of the client’s real estate team.


Transparency and trust

We recently completed a project for a large blue-chip client who recognised the many benefits of this model from the start. All of the furniture was sourced from European and US manufacturers (maintaining an average eight-year warranty period) purchased, delivered and installed. By operating on a small percentage of the overall furniture spend, with back-to-back transparent transfers and duty payments, we saved around 44% from the original furniture budget. Now we’re looking forward to spreading the word further and enabling businesses to build the perfect environment at a price they can afford.


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